Marketing Insight Through Key Indicator Analysis

By tracking mail sending data on a regular basis, it is possible to measure the success of a campaign through consistent campaign analysis. Included in this analysis is, mail open and link click information which are important indicators used to show client’s direct interest in the mail contents. Based on the client’s response, which can be noted through the indicators in the campaign analysis, the email style and contents can be differentiated to match their desires.

ThunderMail provides functions for marketers to utilize for remarketing. Sort mail campaigns with good responses, and with comparison analysis, extract successful campaign elements for 2nd and 3rd marketing to increase the outcome.

Also, by making it possible to manage data results periodically, marketers can be provided marketing insight to utilize mid-campaign for constant improvement.